The Many Varieties of Website Traffic

When looking at website traffic your primary metric is the number of people actually viewing your content.  In order to accurately analyse this data you will be using some sort of analytics software such as Google Analytics.

Within Google Analytics, your traffic will be broken down into the following names:

  • Visits
  • Unique Visits
  • Page View
  • Hits

Here I will break down what each of the above items are and what they mean to you when you’re analysing your website traffic.